
About
Nic Jones
Founder, Sotto Collective
I am Nic Jones. I have worked across multiple fields, and in each one, my job has centered on the same core principle: identifying potential in people and developing them to reach it. That is the work I love — and it is exactly what I bring to the creators I partner with.
Guiding high performers
Right now I serve as Player Management Coordinator for a professional MLS club, overseeing everything athletes need off the field — housing, transportation, all the necessities for living in a new country while competing at the highest level. These are elite performers, and my role is to ensure nothing stands between them and their best selves. I have learned what it takes to support ambitious people under real pressure, as well as the trust you must develop between each other, in order to make it all possible.
Developing people
Before this, I worked in coaching and operations for a Division I football program. That experience taught me what leadership truly is: not authority, but the ability to unlock potential in those around you. This principle, consistently bringing out excellence in people, highlights everything I do.
Still in the arena
I am not just leading from the sidelines. I have founded and managed multiple social media brands — years navigating the algorithm, daily content schedules, and the discipline required to build and sustain an audience. I am also a working fashion model, currently represented across multiple states. I understand firsthand the demands of performing at a high level in the public eye. I would not ask any creator to do anything I would not do myself.
Why I do this
At the foundation of my work is one constant: lifting others up and enabling their success. Sotto Collective is my version of this, placed into a business. I strive to create partnerships where I am fully committed to your elevation every step of the way.
“I am always looking to raise the standard, regardless of what I am doing or who I am working with. I take immense pride in my work, and I am looking for like-minded creators who are looking to be great.”
— Nic Jones
If our standards match, the conversation starts here.
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